Bad jokes aside, it was super exciting to collaborate with Unibic and Plan B for a second time. Go to the brand page, read the brand brief and apply to get associated with Unibic . Headquartered in Bengaluru, Unibic is powered by a team of over 800 professionals, comprising industry veterans, and backed by private equity firm Peepul Capital. Currently, the premium cookie brand offers a range of over 30 products, introducing fresh and unique flavours to cookie connoisseurs on a regular basis. Choose from a wide range of Snacks at Amazon.in. My name is Ayan Dasgupta ,working as Head –Exports & Private Label with UNIBIC FOODS, Bangalore with expertise in Business Development, International Marketing, Client Relationship and Key Account Management. Address , contact numbers, contact details of CIO , Chief Finance Officer CFO, HR Head, Sales Head, Purchase Head, Admin Head, Marketing Head or Manager also available. The appointment comes at a time when the company is looking at accelerating growth, diversifying product portfolios and expanding its presence in India and overseas markets. New campaign a conscious call to move away from emotional genres that most ads adopt: Aarti Iyer, Head of Marketing, Unibic Foods. With critical inputs from him over the year as an active board member, Unibic expanded its reach in North and West India and solidified its position in modern trade. Which are your target markets and audiences, and what are the key facets of your brand communication strategy? Anshumman V Pandita | Bengaluru, Karnataka, India | National Sales Head at Unibic Foods India Pvt Ltd | 500+ connections | View Anshumman V's homepage, profile, activity, articles He has also worked with some of the most reputed brands including United Spirits Diageo Ltd, Bhartiya City and Micro Labs among others. It is classified as Non-govt company and is registered at Registrar of Companies, Bangalore. Lays' masala magic - customised for Indian taste buds. Should IRS include title-level digital readership numbers? 825,000,000 and its paid up capital is Rs. I strongly believe that the team’s deep understanding of the market and brand will help us in exploring new avenues and further consolidating our position in the market. CEO - Asianet News Media and Entertainment Pvt. We are expanding our marketing team and are are looking for a person who is … Product v/s Emotion, it is most definitely not one versus the other, they go hand-in-hand even if it is extremely product centric when it comes to brand communications. Edited Excerpts. Prior to joining Unibic, Tatia was heading the marketing for iD Fresh Food. Unibic is looking out for events to associate with, to reach their target audience. Give yourself some #CookieCredit | Unibic, came to India in 2004 with the iconic Anzac and Bradman cookies. Unibic has announced new appointments in its key leadership roles. It went on a marketing overdrive, spending ₹7.5 crore on advertising and promotions in 2006. Snacks: Shop for Snacks online at best prices in India. Children are loyal to their favourite brands and it’s a tough task for brands and their marketing teams to influence them. Food Services. Learn about our company, history, cookie factory, our ever-innovating Cookie Lab and the wide range of premium cookies that will make you go "Wow! News in the domain of Advertising, Marketing, Media and Business of Entertainment, Copyright © 2016 - Adgully.com   | Contactus, Facebook India ropes in Bipasha Chakrabarti appointed as Communications Director, BharatPe signs 11 Cricketers as brand ambassadors in marketing coup. In its continued effort to make 2020 an ‘impact’ year for Unibic, Anshumman V Pandita, an IIM Calcutta professional with an experience of 15 yrs in FMCG sector has been promoted to Head of Retail Business for the India market. Mindshare to handle Unibic's media duties. In fact, Unibic is aggressively looking at expanding its reach with innovative products that fits the consumer demand and expectations of semi-urban and rural markets. 821,266,750. ltd. Director : Suresh Eriyat Executive Producer : Nilima Suresh Eriyat DOP : Sylvester Fonseca While Shailendra Tatia joins the company as Head of Marketing, Anshuman Pundita becomes the Head of Retail Business for India. To know more about the category and these unique flavours, we had a chat with Aarti B Iyer, marketing head, Unibic India. Commenting on the association, Aarti Iyer, Marketing Head, Unibic Foods, said, “Having created our own mascot, we want UBU, to be a lively, friendly personality who likes to interact and engage with the consumers in many ways. Client : Unibic Foods Head of Marketing : Aarti Iyer Agency : Plan B, Bangalore Creative Director : Karthik Venkataraman Head of Strategy & Planning : Anirudha Mukhedkar Account Management: M. Raghunath Production House : Studio Eeksaurus pvt. Unibic Foods marketing head Aarti Iyer says, “Having created our own mascot, we want UBU, to be a lively, friendly personality who likes to interact and engage with the consumers in many ways. Get Free 1 or 2 day delivery with Amazon Prime, EMI … Currently, the premium cookie brand offers a range of over 30 products, introducing fresh and unique flavours to cookie connoisseurs on a regular basis. Corporate Office/Communication Address Investor relations. Off: #1134, "Shreeram Nivas", 5th Floor, 100 Feet Road, H.A.L. Unibic has been growing at CAGR [...]The post Unibic to establish Pan India presence through … Hi! South has always been our focus markets. Telephone: +27(0) 860 335 444 E-mail: sasolqueries&enquiries@sasol.com. Unibic Foods is the first company to launch cookie in India and has grown to be among the top national brands with a product range of Cookies and Snack Bars. Address , contact numbers, contact details of CIO , Chief Finance Officer CFO, HR Head, Sales Head, Purchase Head, Admin Head, Marketing Head or Manager also available. Aarti Iyer Head Marketing - Unibic Foods . which have helped the brand grow. Unibic, India’s leading premium cookie brand announced new appointments in its key leadership roles today, defining 2020 as the year of growth. Pavan Singh Marketing Head of Amul's core dairy products business. Although … Sumanth Sudarshan Head of Marketing - … ... We spoke to the marketing head, Aarti B Iyer about the product... Read more. Aarti Iyer, marketing head, Unibic Foods, said that the brand initially turned to social media for all its advertising needs. I strongly believe that the team’s deep understanding of the market and brand will help us in exploring new avenues and further consolidating our position in the market. Recipient of Top Award at CMO Summit 2016 Noted UNIBIC Foods marketing head Shailendra Tatia, “We at UNIBIC love the challenge of making kids happy by experimenting with different combinations of chocolates and biscuits. Telephone: +27(0) 10 344 9280 Unibic Foods marketing head Aarti Iyer says, “Having created our own mascot, we want UBU, to be a lively, friendly personality who likes to interact and engage with the consumers in many ways. Iyer, an alumnus of IIM, Bangalore joined Unibic in 2017. The main focus of this job-oriented program is selling skills in Fast Moving Consumer Goods (FMCG) Industry. Iyer was associated with the company for more than two and half years. Pandita has worked in Sales with companies like HUL, Wipro & Abbot and had joined Unibic two years back as a Category Head for Snack Bar (Nutrition Bar). Pandita has worked in Sales with companies like HUL, Wipro & Abbot and had joined Unibic two years back as a Category Head for Snack Bar (Nutrition Bar). UNIBIC Foods India Pvt. Before joining Unibic, ran a marketing consultancy/branding development firm for over 7 years and also founded IM2 Games, a video game company in 2015. According to a Boston Consulting Group report, by 2020, 50% of India’s internet users will be from rural areas. Shailendra Tatia joins Unibic as Head of Marketing Unibic, India’s leading premium cookie brand announced new appointments in its key leadership roles today, defining 2020 as the year of growth. It started with the McAloo Tikki burger. The panelists for the discussion were Aarti B Iyer, Marketing Head, Unibic; Ashutosh Vaidya, Chief Marketing Officer, Kurlon; Mangesh Panditrao – CEO, Shoptimize; Meera Iyer, Chief Marketing Officer, Medlife.com; Samyukta Ganesh Iyer, Head of Marketing, Baskin Robbins India, and Suneil Chawla, Co-Founder, Social Beat & Influencer.in. Unibic Foods head of marketing Aarti Iyer says, “The northern market is a heavy cookie consumption market and we see huge potential there. Client : Unibic Foods Head of Marketing : Aarti Iyer Agency : Plan B, Bangalore Creative Director : Karthik Venkataraman Head of Strategy & Planning : Anirudha Mukhedkar Account Management: M. Raghunath Production House : Studio Eeksaurus pvt. Shailendra has over 15 years of experience in building brands and driving business growth for companies across key verticals. In keeping with its 2020 vision, the company also plans to hire aggressively at mid and senior level positions as needed to strengthen its presence in regional markets. I congratulate all of them and hope together we will be able to innovate and continue to enrich the experience of our customers with world-class products.”. With a focus on quality and innovation, we have a wide range of superior tasting products in our portfolio. The company is counting on the rich experience and dynamism of the new leadership to drive its 800+ team into the next phase of growth. Head Marketing - Unibic Foods. 1102, 11th Floor, Raheja Towers, West Wing, M. G. Road, Bengaluru – 560 001, Karnataka, India. Copyright © : 2018 BestMediaInfo.com All rights reserved. With critical inputs from him over the year as an active board member, Unibic expanded its reach in North and West India and solidified its position in modern trade. Prior to joining Unibic, Shailendra was heading the marketing for iD Fresh Food. He has also worked with United Spirits Diageo Ltd, Bhartiya City and Micro Labs among others. Sumanth Sudarshan. Currently, rural India contributes to over 60% of the country’s GDP and with the staggering increase in internet usage,there is expected to be a significant uptick in digital commerce. News Flash: BuzzInContent Awards 2020 to announce shortlists tomorrow, News Flash: BuzzInContent Conversations announces star-studded panels, MDH owner and brand mascot 'Mahashay' Dharampal Gulati passes away, Despite pandemic, the growth of all our products was quite significant, says Vivek Bhatnagar of Nobel Hygiene, UiPath brings together thought leaders with the launch of ‘Pioneers of Automation’, Commentary: Rethink the AIR, else meet the fate of print in West, Total readership better metric than AIR, says Rishi Darda of Lokmat. Commenting on the launch, Aarti Iyer Marketing Head, Unibic Foods said, “We are delighted to bring Unibic Foods to a larger platform by incorporating a 360 … Shailendra Tatia has been hired as head of marketing and Anshumman V Pandita was roped in as the head of retail business for India. Shailendra Tatia has been hired as head of marketing and Anshumman V Pandita was roped in as the head of retail business for India. The appointment comes at a time when the company is looking at accelerating growth, diversifying product portfolios and expanding its presence in India and overseas markets. Unibic has grown its range to over 30 variants and has been regularly introducing fresh & unique flavors to cookie connoisseurs around the world. Over the years, Unibic has grown its range to over 30 variants and has been regularly introducing fresh & unique flavours to cookie connoisseurs around the world. UNIBIC and Manipal ProLearn have collaborated to launch the UNIBIC-Manipal ProLearn Sales Academy with the objective of training aspiring individuals in becoming high performing Territory Business In-charges. Vudayagiri said, “We’re moving into an exciting new phase of growth and development. UNIBIC is a young FMCG company that is growing at the fastest rate in the industry. AmbitionBox has 88 Unibic Foods reviews submitted by Unibic Foods employees. Registered Office Address. 2nd Stage, Indiranagar, Bangalore 560038; Whatsapp: 9606122221 +91 80 2520 1359 (9.30AM - 6PM from Monday to friday) consumercare@unibicfoods.com sales@unibicfoods.com Unibic Foods India Private Limited is a Private incorporated on 08 July 2004. Unibic has a variety of unique offerings including the Chilli Butter, Milk Orange and Honey Oatmeal cookies as well as Ragi, 40% Oats and Gluten-free Rice & … While Shailendra Tatia joins the company as Head of Marketing, Anshumman V Pandita becomes the Head of Retail Business for India. In line with this, Kartikay Mehta, Sales and Business Operations Head at Unibic, under whose leadership the company has seen consistent growth and empowered consumers with innovative products, has strengthened its team across various levels. Bangalore. Pandita will work closely with Kartikay to further consolidate Unibic’s leadership position in India. Capital Foods is a go-to food service provider for world-class chefs, restaurants, and premium establishments. Tatia has over 15 years of experience in building brands and driving business growth for companies across key verticals. Senior Marketing Executive at Unibic Foods India Pvt Ltd Bengaluru, Karnataka, India 500+ connections. Also, we will focus on 'health and wellness' segment while strengthening our indulgence range,” said Aarti Iyer, Marketing Head, Unibic. Unibic was the first to introduce first centre-filled cookie in the country, "Choco Kiss" as well as the first "Fruit & Nut Cookie". UNIBIC - Manager - Marketing (6-8 yrs), Bangalore, Marketing,Trade Promotion,FMCG Marketing,Product Pricing, iim mba jobs - iimjobs.com Unibic Foods , the premium cookie brand, is turning its focus on the health and wellness segment and has come up with wide range of new flavours. Read reviews on salaries, working hours, work culture, office environment, and more to know if Unibic Foods is the right company for you. Some of these unique integrations were well received in the market. Miss Nandini in-charge of the total quantity department Unibic company, Prof.Samiya Mubeen head of the section with MBA Student team. She will also be considering some projects along with IM2. Then she explained about the production levels of the Unibic company where they are producing 28 different flavors of cookies. Welcome to Cookie Land, to the world of Unibic, where you always have more! Around 60% of this was for television commercials aired on southern regional and national channels. Ltd. Abhinav CEO - Asianet News Media and Entertainment Pvt. While Shailendra Tatia joins the company as Head of Marketing, Anshumman V Pandita becomes the Head of Retail Business for India. DGM(Marketing) at Amul. Aarti Iyer, Marketing Head, Unibic Foods, presents the eternal marketer’s dilemma – whether to go for the jugular with a product-centric drive or to offer an emotional hook that would evoke the right stimulus in a consumer.. The Company offers oatmeal, butter, jam, chocolate chip, and sugar free cookies, as well as chocos, butter cashew, and coconut products. Brand Manager The Himalaya Drug Company February 2016 – February 2017 1 year 1 month. Go to the brand page, read the brand brief and apply to get associated with Unibic . Headquartered in Bengaluru, Unibic is powered by a team of over 800 professionals, comprising industry veterans, and backed by private equity firm Peepul Capital. ... We spoke to the marketing head, Aarti B Iyer about the product... Read more. South African Retail Queries. Dukes India seeks to maintain and enhance the Company’s reputation by providing our consumers high quality products and services. He will report to Sreenivasulu Vudayagiri, CEO of Unibic Foods. Over the years, the brand has grown its range to over 24 variants and has been regularly introducing fresh and unique flavours to cookie connoisseurs. ltd. Miss Nandini in-charge of the total quantity department Unibic company, Prof.Samiya Mubeen head of the section with MBA Student team. Unibic, the premium cookie brand in India, has announced new appointments in its key leadership roles, defining 2020 as the year of growth. UNIBIC Foods India Private Limited produces cookies. Purpose. In his new role as the Head of Marketing, Shailendra will be responsible for leading the strategic growth of the company through brand marketing campaigns, retail penetration and customer acquisition initiatives in the existing and new markets. The rest was on association with sports events and cricket, where it brought the Unibic Bradman 20/20 tournament to India. In keeping with its 2020 vision, the company also plans to hire aggressively at mid and senior level positions as needed to strengthen its presence in regional markets. While Shailendra Tatia joins the company as Head of Marketing, Anshumman V Pandita becomes the Head of Retail Business for India. He has been instrumental in attracting many senior executive to join the company including head of sales, head of finance, head of marketing. Over the last 15 years, Unibic has become synonymous with rich and flavoursome cookies in the Indian market. As the leading premium cookie brand, we have constantly strived to innovate with products that could cater to the diverse palates of our Indian clientele. He has been instrumental in attracting many senior executive to join the company including head of sales, head of finance, head of marketing. Univision (Spanish pronunciation: [uniβiˈsjon] ()) is an American Spanish-language free-to-air television network that is owned by Univision Communications.It is the United States' largest provider of Spanish-language content. Head of Marketing - Acer India. Unibic, came to India in 2004 with the iconic Anzac cookies. Announcing the new appointments, Sreenivasulu Vudayagiri, CEO, Unibic, said, “We’re moving into an exciting new phase of growth and development. Unibic is aggressively looking at expanding its reach with innovative products that fits the consumer demand and expectations of semi-urban and rural markets. Say hello to UBU, the new mascot of India’s very own “cookie-maker” - Unibic Foods.Renowned for their diverse portfolio of cookies, Unibic has constantly innovated to meet the changing market tastes and has not only incorporated bolder … Ankura Ranade, head of digital marketing and new categories – brand marketing, Unibic Foods, said, "We need to be there for ourselves and give ourselves the credit or if we must say #CookieCredit for sailing through this storm. Ltd. 1. Ltd. Regd. Shailendra Tatia Head of Marketing - Unibic Foods India Pvt Ltd Bengaluru, Karnataka, India 500+ connections About. Aarti Iyer, Marketing Head, Unibic Cookies talks about the brand’s approach to OOH advertising: FMCG is a highly competitive business sector. Marketing Mix of Parle analyses the brand/company which covers 4Ps (Product, Price, Place, Promotion) and explains the Parle marketing strategy. Unibic has been manufacturing and marketing premium cookies in India since 2004, with the objective of carving a niche at the premium end of the market and the company has been satisfying the consumers with great taste. He will report into Sreenivasulu Vudayagiri, CEO of Unibic Foods. Aarti Iyer, Marketing Head - Unibic Foods, speaks to Swaminathan Bala subramanian on the brand's USP and marketing plans. As of 2020, there are several marketing strategies like product/service innovation, marketing investment, customer experience etc. Although … Give yourself some #CookieCredit | Unibic, came to India in 2004 with the iconic Anzac and Bradman cookies. Get Top Management, MD , CEO , HR Manager Contact details with Email id of Unibic Foods India Pvt Ltd in Bangalore / Bengaluru . Over the last 15 years, Unibic has become synonymous with rich and flavoursome cookies in the Indian market. Unibic Foods head of marketing Aarti Iyer says, “The northern market is a heavy cookie consumption market and we see huge potential there. Unibic, the premium cookie brand in India, has announced new appointments in its key leadership roles, defining 2020 as the year of growth. Mindshare to handle Unibic's media duties. In its continued effort to make 2020 an ‘impact’ year for Unibic, Pandita, an IIM Calcutta professional with an experience of 15 years in FMCG sector has been promoted to Head of Retail Business for the India market. Trade Marketing Manager Unibic Foods India Pvt Ltd April 2017 – Present 2 years 8 months. Arti Iyer, marketing head, Unibic Cookies India, speaks about the cookie segment in India and how Unibic became the gamechanger. In a bid to Indianise its offering, Unibic has introduced a paan flavoured variant. Aarti Iyer, head of marketing at Unibic Foods India has stepped down from her position. Its authorized share capital is Rs. 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